Travel and Tourism

“People living within the boundaries of their places and cultures, providing a unique human experience to visitors, by giving the best they can of themselves.” (our philosofy in tourism advice)

In Tourism, a supply driven Industry,  it all starts with giving!

Travel & Tourism is one of the world’s largest economic sectors. Current global Travel & Tourism, with over 1.1 billion international arrivals, generates an economic impact of US$ 7.6 trillion and direct employment is over 100 million people.

Global Travel & Tourism direct employment is forecast to grow at a faster pace than most other major industries and the global economy employment average.

Geo-political shocks, pandemics, mass urbanization with poor city planning, lack of staff skills in quantity and quality, ageing tourists, and disruptive technological developments, are all factors requiring particularly careful and detailed atention.

JCF Strategy Consulting, with its consultants and partners, can decisively help you thriving in this environment and strengthen your competitive position.

We have developed a comprehensive tourism integrated advice framework, which tackles all relevant issues, at the three most important levels: (1) Policy and Institutional, (2) Resources and Assets, and (3) value chain activity business.

JCF Tourism Framework

All three levels are interdependent. Resources and assets are the core element and motive why tourists visit a destination. Businesses, left alone, cannot provide an efficient travel experience to visitors, without the comprehensive and enabling capacity provided by efficiently implemented institutional frameworks, policies, and preservation of the resources and assets. It is how these three elements are combined that defines the competitivity and attractiveness of a destination in relation to its competitors.

Achieving effective improvements in the performance of a destination require interventions in each of the components, where JCF Strategy Consulting has expertise:


Governments and Institutions

Governments develop tourism policies and programs that are implemented by institutions enabling businesses to capture opportunities, thus generating jobs and economic growth. Institutions are entities that implement tourism policies and establish the regulatory frameworks for the tourism related businesses. They also have the responsibility for developing and manage the tourism resources and assets.

Tourism Resources and Assets

Comprise human, physical, knowledge, capital, infrastructure, historical and cultural, immaterial, natural, fauna, flora, geological, climatic, etc.

Tourism Companies and Businesses

Businesses are the economic activities of the tourism value chain. Employment is created by businesses, and tourism businesses can only thrive if there are visitors in sufficient quantity to generate enough activity to sustain those businesses. On the other end, visitors find a destination more attractive if there are sufficient offer of services to support their visits. JCF supports tourism businesses in all activities of the value chain both in strategic and operational issues.

People: visitors, locals and staff

People are the most critical and essential element of the tourism experience. Visitors have motivations, preferences, requirements and demands; Locals, with their culture, traditions, habits and behavior are the main actors in receiving and welcoming visitors; Businesses’ staff, with their skills, competencies and behaviors are the service providers contributing to the visiting experience. JCF Strategy Consulting supports the various actors in enhancing the contribution of the various roles of people, both at the institutional and business levels.

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