“People living within the boundaries of their places and cultures, providing a unique human experience to visitors, by giving the best they can of themselves.” (our philosofy in tourism advice)
In Tourism, a supply driven Industry, it all starts with giving!
Travel & Tourism is one of the world’s largest economic sectors. Current global Travel & Tourism, with over 1.1 billion international arrivals, generates an economic impact of US$ 7.6 trillion and direct employment is over 100 million people.
Global Travel & Tourism direct employment is forecast to grow at a faster pace than most other major industries and the global economy employment average.
Geo-political shocks, pandemics, mass urbanization with poor city planning, lack of staff skills in quantity and quality, ageing tourists, and disruptive technological developments, are all factors requiring particularly careful and detailed atention.
JCF Strategy Consulting, with its consultants and partners, can decisively help you thriving in this environment and strengthen your competitive position.
We have developed a comprehensive tourism integrated advice framework, which tackles all relevant issues, at the three most important levels: (1) Policy and Institutional, (2) Resources and Assets, and (3) value chain activity business.
All three levels are interdependent. Resources and assets are the core element and motive why tourists visit a destination. Businesses, left alone, cannot provide an efficient travel experience to visitors, without the comprehensive and enabling capacity provided by efficiently implemented institutional frameworks, policies, and preservation of the resources and assets. It is how these three elements are combined that defines the competitivity and attractiveness of a destination in relation to its competitors.
Achieving effective improvements in the performance of a destination require interventions in each of the components, where JCF Strategy Consulting has expertise: