People: visitors, staff, and locals

People are the most critical and essential element of the tourism experience. Visitors have motivations, preferences, requirements and demands; Locals, with their culture, traditions, habits and behavior are the main actors in receiving and welcoming visitors; Businesses’ staff, with their skills, competencies and behaviors are the service providers contributing to the visiting experience. JCF Strategy Consulting supports the various actors in enhancing the contribution of the various roles of people, both at the institutional and business levels.

visitors              Staff             locals

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