Visitors have motivations, preferences, requirements and demands, which JCF Strategy Consulting has the ability to help you in:
- Tools
- Enquiry design and statistical analysis
- Focus groups organization, facilitation and result analysis
- Desk market research
- Specialist insights
- Services
- Identification of the main attributes anticipated by each market segment
- Design and attributes required for tourism products and services
- Segmentation of market and development of corresponding marketing mixes
- Evaluation of the elasticity of demand for each market segment
- Examination of reasons deterring people (suppressed demand) from visiting destinations
- Concept perception and willingness to experiment and pay
- Visiting experience mapping
- Promotion and advertising planning
- Visitor segment trends
- Visitor behavior modeling
- Evaluation and development of destination and company brand image
- Opening new markets and reducing dependency on existing ones
- Management of seasonality by matching market segments
- Assessment of compatibility with other target markets
- Examination of alternative distribution channels
- Assessment of tourism impacts to the destination and selecting the right segments
- Evaluation of marketing effectiveness and selection of media for promotion
- Deliverables
- Destination/ Brand/ Service market strategy
- Business development planning
- Business planning
- Revenue management modeling
- Demand forecasts
- Competitivity analysis
- Investment planning