Resources & Assets

Tourism resources and assets comprise human, physical, knowledge, capital, infrastructure, historical and cultural, immaterial, natural, fauna, flora, geological, climatic, etc.

JCF Strategy consulting has the competencies and skills to support governments and institutions of the following issues:

  • Inventory of tourism resources and assets
    • Inventory and characterization of tourism resources
    • Database creation and implementation of resources and assets
    • Visitor, stakeholder and trade surveys
    • Resource and asset preservation investment plans
    • Human resources’ resource appraisal and assessments
    • Investment program design
    • Feasibility studies


  • Destination product development
    • Tourism product offerings’ configuration and profile design for the trade
    • Demand forecasts
    • Competitivity assessments
    • Marketing plans
    • Promotion plans
    • Communication Strategies
    • Business development planning


  • Infrastructures and Investment planning
    • Support infrastructure investments’ assessment
    • Investment option development
    • Least cost investment planning
    • Cost-benefit analysis
    • Program monitoring and evaluation plans and studies


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