About Us

JCF Strategy is a boutique consultancy specialized in the Aviation and Travel & Tourism industries, having performed relevant projects in:

  • Customer Behavior
  • Airlines,
  • Airports,
  • Ground handling,
  • Catering
  • Retailing
  • Travel sales and distribution
  • Hotels
  • Resorts
  • Health & Spa
  • Restaurant chains
  • Golf courses
  • Amusement parks
  • Destinations
  • Rent-a-car
  • Infrastructures
  • Casinos and Gaming
  • Trade fairs and Congresses

Most projects were related to market research, demand forecasts, feasibility studies, corporate turnarounds, corporate strategy, competitivity improvements, operational optimizations, privatizations, concessions, businesses evaluations, mergers/ acquisitions, business model design, public service obligations, monitorization and evaluations, finance, investments, management control systems, IT&CT enhancements, organizational redesign, etc.

Its main partner and consultant is Carlos Faria. Carlos Faria, has an MBA and 25 years of professional experience with international focus.

In aviation he has performed many relevant project for large airline groups, medium and small airlines, large low cost airlines, airline start-ups. In airports he has large performed projects in large airport operators, medium and small airports, IT&CT specialists.

In travel and tourism he has acquired experience in large conglomerate multinational tourism groups, hotel chains, restaurant chains, health & Spa centers, multinational rent-a-car, golf course chains, resorts, destinations, and tourism distribution at retail, on-line and tour operators.

He has performed work for Governments, Regulators and International Institutions, such as the European Union and MCC.

JCF Strategy Consulting, in many projects collaborates with other specialized consultancy companies and external experts, providing a wide range of specialized skills and knowledge on behalf of the customer. This way we are able to provide very high standards of quality in an excellent value combination for our clients.


JCF Strategy is a boutique consultancy specialized in the Aviation and Travel & Tourism industries.

Led by Carlos Faria, its main partner and consultant, JCF collaborates in many projects with other specialized consultancy companies and external experts, providing a wide range of specialized skills and knowledge on behalf of the customer. Carlos Faria, has an MBA and 25 years of professional experience with international focus.

Key competencies include market research, demand forecasts, feasibility studies, corporate turnarounds, corporate strategy, competitivity improvements, operational optimizations, privatizations, concessions, businesses evaluations, mergers/ acquisitions, business model design, public service obligations, monitorization and evaluations, finance, investments, management control systems, IT&CT enhancements, organizational redesign.

Aviation clients include large airline groups, medium and small airlines, large low cost airlines, airline start-ups, large airport operators, medium and small airports, IT&CT specialists. Travel and Tourism clients include large conglomerate multinational tourism groups, hotel chains, restaurant chains, health & Spa centers, multinational rent-a-car, golf course chains, resorts, destinations, and tourism distribution at retail, on-line and tour operators.

JCF has also performed work for Governments, Regulators and International Institutions, such as the European Union and MCC.