Tourism is a supply driven Industry, whose characteristic is that it all starts with giving! JCF Strategy Consulting’s philosophy in tourism and business is ultimately all about people:
People living within the boundaries of their places and cultures, providing an unique human experience to visitors from other places and cultures, by giving the best they can of themselves.
Travel & Tourism is one of the world’s largest economic sectors. Current global Travel & Tourism, with over 1.1 billion international arrivals, generates an economic impact of US$ 7.6 trillion and direct employment is over 100 million people.
Global Travel & Tourism direct employment is forecast to grow at a faster pace than most other major industries and the global economy employment average.
Geo-political shocks, pandemics, mass urbanization and poor city planning, lack of staff skills in quantity and quality, ageing tourists, and disruptive technological developments, are all factors requiring particular careful and detailed analysis.
JCF Strategy Consulting, with its consultants and partners can decisively help you thriving in this environment and strengthen your competitivity.
We have developed a comprehensive tourism integrated advice framework, which tackles all relevant issues, at the three most important levels: Policy and Institutional, Resources and Assets, and value chain activity business.
All three levels are interdependent. Resources and assets are the core element and motive why tourists visit a destination. Businesses, left alone, cannot provide an efficient travel experience to visitors, without the comprehensive and enabling capacity provided by efficiently implemented institutional frameworks, policies, and preservation of the resources and assets. It is how these three elements are combined that defines the competitivity and attractiveness of a destination in relation to its competitors. Effective Improvements in the performance of a destination require interventions in each of the components:

Businesses
JCF Strategy Consulting has a very strong and in-depth expertise in many different areas of the airline Industry. We believe that an airline is a unique world, and important improvements require a deep cooperation between the consultant and the airlines’ managers and staff. That is why we support our clients in all stages of a project, from design to successfully completed implementation.
- Customer Behavior
- Catalogue design
- Retailing Logistics
- IT&CT
- Strategy and Business Development
- Investments and Capital
Governments and Institutions
JCF Strategy Consulting has a very strong and in-depth expertise in many different areas of the airline Industry. We believe that an airline is a unique world, and important improvements require a deep cooperation between the consultant and the airlines’ managers and staff. That is why we support our clients in all stages of a project, from design to successfully completed implementation.
- Customer Behavior
- Catalogue design
- Retailing Logistics
- IT&CT
- Strategy and Business Development
- Investments and Capital


People: visitors, locals and staff
JCF Strategy Consulting has a very strong and in-depth expertise in many different areas of the airline Industry. We believe that an airline is a unique world, and important improvements require a deep cooperation between the consultant and the airlines’ managers and staff. That is why we support our clients in all stages of a project, from design to successfully completed implementation.
- Customer Behavior
- Catalogue design
- Retailing Logistics
- IT&CT
- Strategy and Business Development
- Investments and Capital
Tourism Resources and Assets
JCF Strategy Consulting has a very strong and in-depth expertise in many different areas of the airline Industry. We believe that an airline is a unique world, and important improvements require a deep cooperation between the consultant and the airlines’ managers and staff. That is why we support our clients in all stages of a project, from design to successfully completed implementation.
- Customer Behavior
- Catalogue design
- Retailing Logistics
- IT&CT
- Strategy and Business Development
- Investments and Capital
