Tourism Resources and Assets

Comprise multiple dimensions: human, physical, knowledge, capital, infrastructure, historical and cultural, immaterial, natural, climatic, requiring an holistic approach to maximize their potential.

JCF Strategy consulting has the competencies and skills to support governments and institutions of the following issues:

  • Inventory and characterization of tourism resources
  • Database creation and implementation of resources and assets
  • Visitor, stakeholder and trade surveys
  • Resource and asset preservation investment plans
  • Human resources’ resource appraisal and assessments
  • Investment program design
  • Feasibility studies
  • Tourism product offerings’ configuration and profile design for the trade
  • Demand forecasts
  • Competitivity assessments
  • Marketing plans
  • Promotion plans
  • Communication Strategies
  • Business development planning
  • Support infrastructure investments’ assessment
  • Investment option development
  • Least cost investment planning
  • Cost-benefit analysis
  • Program monitoring and evaluation plans and studies